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A suppression list is a list of suppressed e-mail addresses used by e-mail senders to comply with the CAN-SPAM Act of 2003 (United States of America). [1] CAN-SPAM requires that senders of commercial emails provide a functioning opt-out mechanism by which email recipients can unsubscribe their email address from future email messages. [1]
• Fake email addresses - Malicious actors sometimes send from email addresses made to look like an official email address but in fact is missing a letter(s), misspelled, replaces a letter with a lookalike number (e.g. “O” and “0”), or originates from free email services that would not be used for official communications.
Later modifications changed the original CAN-SPAM Act of 2003 by (1) Adding a definition of the term "person"; (2) Modifying the term "sender"; (3) Clarifying that a sender may comply with the act by including a post office box or private mailbox; and (4) Clarifying that to submit a valid opt-out request, a recipient cannot be required to pay a ...
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Generally, unless the explicit step is taken to verify the end-subscriber's e-mail address, such as clicking a special web link or sending back a reply email, it is difficult to establish that the e-mail address in question indeed belongs to the person who submitted the request to receive the e-mail. Using a confirmed opt-in (COI) (also known ...
The simplest method involves spammers purchasing or trading lists of email addresses from other spammers.. Another common method is the use of special software known as "harvesting bots" or "harvesters", which uses spider Web pages, postings on Usenet, mailing list archives, internet forums and other online sources to obtain email addresses from public data.
In e-mail marketing, a clickable link or "opt-out button" may be included to notify the sender that the recipient wishes to receive no further e-mails. While 95% of all commercial e-mails from reputable bulk emailers with an unsubscribe feature indeed work in this manner, [4] unscrupulous senders and spammers can also include a link that purports to unsubscribe a recipient; clicking the link ...
Opt-in, confirmed opt-in, double opt-in, opt-out Opt-in, confirmed opt-in, double opt-in, opt-out refers to whether the people on a mailing list are given the option to be put in, or taken out, of the list. Confirmation (and "double", in marketing speak) refers to an email address transmitted e.g. through a web form being confirmed to actually ...