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  2. Cause marketing - Wikipedia

    en.wikipedia.org/wiki/Cause_marketing

    Point of Sale Campaigns: A donation solicited by a company at the point of sale but made by the consumer (e.g. consumers are asked to round up their purchase or donate a dollar when they check out online or in-stores). Message-Focused Campaigns: Business resources are used to share a cause-focused message. For example, a campaign that ...

  3. Give BIG Green Bay selected 50 nonprofits to represent ... - AOL

    www.aol.com/big-green-bay-selected-50-170215459.html

    Of the 50 nonprofits selected this year, 14 nonprofits are new to the giving campaign. Many of them are hardly new to the community, though: ... for example, has been part of the lives of Brown ...

  4. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    For example, if the price of a product is $93 and the sales price is $79, people will initially compare the left digits first (9 and 7) and notice the two digit difference. [6] However, because of this habitual behavior, "consumers may perceive the ($14) difference between $93 and $79 as greater than the ($14) difference between $89 and $75". [ 6 ]

  5. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Sales Promotion is media and non-media marketing communication used for a predetermined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.

  6. Fundraising - Wikipedia

    en.wikipedia.org/wiki/Fundraising

    A second type of campaign is the comprehensive, integrated, or total development campaign, which aims for a longer fundraising program based on a long-term analysis of the organization's needs and direction. This form of campaign can wrap together capital projects, endowment and operating expenses as its purpose, and use a variety of ...

  7. List of highest-funded crowdfunding projects - Wikipedia

    en.wikipedia.org/wiki/List_of_highest-funded...

    When the campaign closed, it was one of the most quickly funded in Kickstarter history, and was the most funded Kickstarter for TV and film projects. [ 58 ] [ 59 ] In November 2019, Amazon Prime Video announced that they had acquired the streaming rights to The Legend of Vox Machina , and had commissioned 14 additional episodes (two additional ...

  8. Harris campaign donated $500K to Al Sharpton’s nonprofit ...

    www.aol.com/harris-campaign-donated-500k-al...

    The Harris-Walz campaign funneled some $500,000 to the Rev. Al Sharpton's nonprofit, the National Action Network, prior to the vice president's softball sit-down interview with the civil rights ...

  9. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).