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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
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In November 2014, [24]7.ai acquired IntelliResponse, a provider of digital self-service technology, including virtual agent solutions. [12] In August 2015, [24]7.ai acquired Campanja, a Search Engine bidding platform with offices in Stockholm, London, Palo Alto, Chicago and New York, adding real-time marketing capability to the [24]7.ai offering.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.