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  2. At its most basic definition, demure is ... and also appears to be poking fun at the “clean girl” aesthetic. ... watching this video of a very demure TikToker named Jools Lebron,” RuPaul ...

  3. What's the meaning of 'very mindful, very demure'? How the ...

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    What does it mean to be 'demure'? Being demure isn't just an aesthetic. It's a way of life, ... Very demure, very mindful," Lebron says in one video with over 10 million views. "I don't come to ...

  4. Very Demure: How 2024’s Viral TikTok Trend Defined Celebrity ...

    www.aol.com/entertainment/very-demure-2024-viral...

    Brat summer may be dead but the very demure, very mindful aesthetic is alive and well. The movement was underscored when Dictionary.com named “demure” the word of the year, announced on ...

  5. Why is everyone saying demure? The meaning behind the ... - AOL

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    Very mindful, very cutesy. Brands: 'So demure, so mindful' Brands have gotten in on the trend, too. "not standing immediately when the plane lands is so demure," United Airlines commented on TikTok.

  6. This "Very Demure, Very Mindful" Trend Has Taken TikTok By ...

    www.aol.com/very-demure-very-mindful-trend...

    It all started when a video of influencer Jools Lebron uttering those very words went viral, garnering 33.2 million views and 3.4 million likes on her video alone. But what does it all mean exactly?

  7. Why is everything ‘very demure’? Here’s the story behind ...

    www.aol.com/why-everything-very-demure-story...

    The word “demure” is being used to describe just about everything online these days. It all started earlier this month, when TikTok creator Jools Lebron posted a video that would soon take ...

  8. 'Demure' crowned word of the year 2024: How TikTok star Jools ...

    www.aol.com/demure-wins-word-tiktok-star...

    Man files trademark for Jools Lebron's 'very mindful, very demure' Demure definition: Why is it the Dictionary.com word of the year? Dictionary.com defines the adjective demure as "characterized ...

  9. The internet has suddenly gone 'very demure, very mindful ...

    www.aol.com/internet-suddenly-gone-very-demure...

    The demure trend comes on the heels of brat summer, which focused on being messy and not conforming to the status quo. The new viral sensation has even earned the support of the creator of brat ...