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Sport management is the field of business dealing with sports and recreation. [1] Sports management involves any combination of skills that correspond with planning, organizing, directing, controlling, budgeting, leading, or evaluating of any organization or business within the sports field. [2]
The United Nations Office on Sport for Development and Peace (UNOSDP) was introduced by Kofi Annan in 2001. Its mandate was to coordinate the efforts undertaken by the United Nations in promoting sport in a systematic and coherent way as a means to contribute to the achievement of development and peace.
CIMSPA's goals are to establish a new set of professional standards for the sport and physical activity sector, develop an endorsement programme for awarding organisations and training providers, and have the workforce be actively engaged in CIMSPA-accredited continuing professional development.
The International Journal of Sports Marketing & Sponsorship is a quarterly peer-reviewed academic journal covering issues related to the marketing of sports that was established in 1999. Since 2004 it has been published by International Marketing Reports.
"Sport is also an important enabler of sustainable development. We recognize the grow- ing contribution of sport to the realization of development and peace in its promotion of tolerance and respect and the contributions it makes to the empowerment of women and of young people, individuals and communities as well as to health, education and ...
The benefits of social media are mutual: Apart from sports businesses benefitting from the use of social media in the context of relationship management and marketing, the constant interaction between sport businesses and their customers allows organisations to know and learn about each individual customer on a deeper level.
Firstly project sponsorship includes the identification and definition of the project whereas project management is concerned with delivering a project that is already defined, if only quite loosely. Secondly the project sponsor is responsible for the project’s business case and should not hesitate to recommend cancellation of the project if ...
Sponsorship of an automotive company (Mercedes-Benz) in equestrian sports. Series sponsor is the highest status of sponsorship. Often the name and the logo of the sponsor is incorporated into the title of the series (NASCAR Cup Series). This status also allows companies to have a decisive voice on the issue of presence among sponsors of other ...