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DUB was founded in January 2000 by Myles Kovacs, Haythem Haddad, and Herman Flores, who continue to head the company located in Santa Fe Springs, CA. [2]The magazine also launched the DUB Magazine Custom Auto Show & Concert, a nationwide car show and concert tour that spans 16 United States cities.
Launched in collaboration with DUB Magazine in 2002, [3] the line presents officially licensed vehicles with custom rims, lowered ride height and special in-car entertainment systems. Dubs, so named for their 20-inch or bigger wheels, are among the company's best sellers and the most visible in retail outlets. [2]
Vehicles customized in this style are distinguished by their oversized wheels, ranging from 20 inches to 30 inches or more in diameter (with the largest being 50 inch). A number of wheel companies make wheels in larger sizes specifically for hi-risers, including Asanti, Dub, Forgiato, Lexani, and more.
After DUB magazine, Kovacs has branched out in the urban car scene market with a design for custom wheels that seem to spin when a car is stopped and die-cast toy cars that are sold at Wal-Mart, Toys "R" Us and other chain stores. MTV uses him to produce its MTV Cribs show when it features celebrities' cars.
Custom wheels come in many different finishes. The most common custom wheel finishes are Chrome, Polished and Painted. Chrome wheels consist of traditional chrome plating as well as the new process of PVD (Physical Vapor Deposition) Chrome. PVD chrome wheels are protected with a clear coat and are now being introduced by several wheel companies.
The company was founded in 2006. It designs and builds wheels for performance cars, which are built in the United States. [1] [2] [3] The company holds an annual festival, Forgiato Fest, to showcase their wheels. [4] [5] Celebrities such as Flo Rida [6] and 2 Chainz have Forgiato Wheels. [7]
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