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  2. Gary Anderson (designer) - Wikipedia

    en.wikipedia.org/wiki/Gary_Anderson_(designer)

    At the time of designing the logo, he was not even a graphic designer, he was pursuing architecture. He would go on to state that it only took him "a day or two" to come up with the design. [11] Anderson on to write that he made the logo by drawing the design in pencil then would proceed to trace back over the design with black ink. [7]

  3. Paul Rand - Wikipedia

    en.wikipedia.org/wiki/Paul_Rand

    Dewey is an important source for Rand's underlying sentiment in graphic design; on page one of Rand's groundbreaking Thoughts on Design, the author begins drawing lines from Dewey's philosophy to the need for "functional-aesthetic perfection" in modern art. Among the ideas Rand pushed in Thoughts on Design was the practice of creating graphic ...

  4. Carolyn Davidson (graphic designer) - Wikipedia

    en.wikipedia.org/wiki/Carolyn_Davidson_(graphic...

    They asked Davidson to design a stripe (industry term for a shoe logo) that "had something to do with movement". Davidson worked on her ideas by drawing on a piece of tissue over a drawing of a shoe. [6] She gave him five different designs, one of which was the Swoosh [7] which resembles a wing and hints at Nike, the Greek goddess of victory. [8]

  5. Apple Inc. design motifs - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._design_motifs

    Other motifs include minimal surface texturing and an inlaid three-dimensional Apple logo which was diamond cut to the exact shape. The last Apple product to use the Snow White design language was the Macintosh IIfx which was released in 1990. The Snow White design language established Apple as a design leader in the consumer electronics industry.

  6. Logo - Wikipedia

    en.wikipedia.org/wiki/Logo

    Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

  7. Swoosh - Wikipedia

    en.wikipedia.org/wiki/Swoosh

    Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design. The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name ...

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