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Villy Custom is an American lifestyle brand specializing in a luxury custom fashion designed cruiser bicycles for adults. [1] Based in Dallas, the company was founded and is privately owned by entrepreneur Fleetwood Hicks, a former menswear fashion designer, and health enthusiast, and it was chosen by Entrepreneur Magazine as one of the 100 Most Brilliant Business Ideas of 2010. [2]
Schwinn AeroCycle in Longmont Museum & Cultural Center 1950s Huffy Radio Bicycle Schwinn advertisement from 1946. A cruiser bicycle, also known as a beach cruiser or (formerly) motobike, is a bicycle that usually combines balloon tires, an upright seating posture, a single-speed drivetrain, and straightforward steel construction with expressive styling.
Classic Electra headbadge. At the time, there were very few cruisers, the classic "fun" bike, on the market. "Back in 1993, there were no cruisers available", Erforth told the Carlsbad Local News, "You could buy a $99 Huffy at Wal-Mart, or you could try to find an old one and restore it, which is very expensive", [5] Bänziger decided there was a market niche for a stylish, affordable cruiser ...
Ross began making bicycles in 1946, [23] and by the late 1960s, manufactured about 1 million bicycles per year. [3] By 1985, it had sold 10 million bicycles. The company, still known as Chain Bicycle Corporation, marketed bikes under the Ross brand, [6] including children's, BMX, touring, cruiser, mountain, racing, wheelie, and stationary exercise bicycles.
Cruiser bicycles are heavy framed bicycles designed for comfort, with curved back handlebars, padded seats, and balloon tires. They are also called beach bikes or boulevardiers and are designed for comfortable travel. Cruisers were the bicycle standard in the United States from the 1930s until the 1950s.
The administration noted that the United States industry offered no direct competition in this category, and that lightweight bikes competed only indirectly with balloon-tire or cruiser bicycles. The share of the United States market taken by foreign-made bicycles dropped to 28.5% of the market, and remained under 30% through 1964. [ 15 ]
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In 1982 Redline introduced the Proline ll, the MXlll series and expanded their line with the PL-20 and the PL-24. The PL-24 would be their first BMX bike with 24 inch wheels, commonly known as a cruiser. In 1983, they expanded further into the freestyle market with the RL-20 Prostyler. Not an instant hit but it would later gain popularity with ...
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