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Fruit of the Loom is one of the largest manufacturers and marketers of underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear, and childrenswear. The company employs more than 32,400 people worldwide. [citation needed] The company is a vertically integrated manufacturer.
Exquisite Form is an American clothing brand for women's intimates, particularly bras and shapewear for full-figured women. The brand is owned by Vanity Fair Brands, a division of Fruit of the Loom. The brand began in 1945 with the founding of Exquisite Form Industries Inc. in New York City. Its principal products at the time were brassieres ...
During the Great Depression, they were successful in manufacturing swimsuits for men, women and children. They patented their own fabric, Sea Satin, a rayon woven satin backed with latex for stretch. [6] [7] They also used knits of cotton, wool and rayon, and cellophane. Their swimsuits featured in major fashion magazines and high-fashion stores.
The sizes, 5 to 10, are equivalent to sizes XS to 3XL and come in a mix of neutral and fun colors. Slip into these smooth Fruit of the Looms ASAP! A six-pack is just $12 right now at Amazon.
The company sold its 'Vanity Fair Intimates' lingerie business to Fruit of the Loom for US$350 million in cash on January 23, 2007. [11] Later that month, VF acquired Eagle Creek. Also in 2007, VF acquired Majestic Athletic on February 28, followed by a $885-million purchase of 7 for all Mankind and Lucy Activewear on July 26. [12]
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