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The impact factor was devised by Eugene Garfield, the founder of the Institute for Scientific Information (ISI) in Philadelphia. Impact factors began to be calculated yearly starting from 1975 for journals listed in the Journal Citation Reports (JCR). ISI was acquired by Thomson Scientific & Healthcare in 1992, [4] and became known as Thomson ISI.
Qualitative Market Research: An International Journal is a peer-reviewed academic journal that publishes academic research on qualitative research methods and its applications in market research, marketing, and consumption. It is published by Emerald and the editor-in-chief is Fiona Spotswood (University of Bristol). The journal was established ...
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
Magic Quadrant (MQ) is a series of market research reports published by IT consulting firm Gartner that rely on proprietary qualitative data analysis methods to demonstrate market trends, such as direction, maturity and participants. [1]
Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2022 impact factor of 5.0. [1]
International Journal of Research in Marketing is a quarterly peer-reviewed academic journal published by Elsevier. It is an official journal of the European Marketing Academy and the editor-in-chief is Martin Schreier (Vienna University of Economics and Business). The journal was established in 1984.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
Research suggests the impact of an article can be, partly, explained by superficial factors and not only by the scientific merits of an article. [40] Field-dependent factors are usually listed as an issue to be tackled not only when comparison across disciplines are made, but also when different fields of research of one discipline are being ...