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Spirit of Ecstasy, the bonnet mascot sculpture on Rolls-Royce cars. Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc, [6] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG.
In 1973, the British government sold the Rolls-Royce car business to allow nationalised parent Rolls-Royce (1971) Limited to concentrate on jet engine manufacture. In 1980, Rolls-Royce Motors was acquired by Vickers. A marketing survey in 1987 showed that only Coca-Cola was a more widely known brand than Rolls-Royce. [1]
Consolidation of the automobile industry is an ongoing occurrence. Behind each automobile brand lies larger parent corporations.Auto mobile corporations, external corporations and private shareholders commonly own varying amounts of multiple auto mobile corporations, thus resulting analysis of relationships between auto mobile corporations becomes increasingly complicated.
Volkswagen AG acquired Rolls-Royce Motors in 1998 and renamed the firm Bentley Motors Limited in 2003. Bentley Motors Limited is the direct successor of Rolls-Royce Motors and its predecessor entities and owns historical Rolls-Royce assets such as the Crewe factory, pre-2003 vehicle designs and the L Series V8 engine. Rolls-Royce Motor Cars, a ...
Volkswagen purchased Rolls-Royce Motors and Bentley from Vickers on 28 July 1998, [95] however the purchase did not include the license to use the Rolls-Royce trademark on automobiles, which is controlled by Rolls-Royce Holdings plc. [96] BMW outmaneuvered Volkswagen, succeeding in obtaining the rights to use the Rolls-Royce trademark on ...
BMW paid Rolls-Royce plc £40m to license the Rolls-Royce name and logo. After negotiations, BMW and Volkswagen AG agreed that, from 1998 to 2002, BMW would continue to supply engines and components and would allow Volkswagen temporary use of the Rolls-Royce name and logo. All BMW engine supply ended in 2003 with the end of Silver Seraph ...
Tariff wary: Rolls-Royce Chief Executive Chris Brownridge in London on Jan. 8, 2025. (REUTERS/Stuart McDill) (REUTERS / Reuters)
The company owns Rolls-Royce, a business established in 1904 which today designs, manufactures and distributes power systems for aviation and other industries. Rolls-Royce is the world's second-largest maker of aircraft engines [3] (after CFM International) [4] and has major businesses in the marine propulsion and energy sectors.