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Smirnoff (/ ˈ s m ɪər n ɒ f /; Russian: [smʲɪrˈnof]) is a brand of vodka owned and produced by the British company Diageo.The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898), but its modern incarnation traces back to the 1930s, by American liquor distributor Heublein. [1]
Pyotr Arsenievich Smirnov (Russian: Пётр Арсе́ньевич Смирно́в; January 9, 1831 – November 29, 1898) was a Russian businessman, who created Russia's leading pre-revolutionary vodka company, a predecessor of both Smirnoff and Smirnov companies. [1]
A Naggin of Smirnoff vodka. In Ireland, a naggin is a 200ml bottle of spirits. [1] Major brands of vodka, whiskey, rum, and less often gin, are commonly sold in this size in off licences, especially independent (non-chain) shops, typically at 37.5% to 40% ABV. [2]
Smirnoff is a brand of vodka. Smirnoff may also refer to: Smirnoff (surname) Novell "Smirnoff", codename of Personal NetWare 1.0; See also.
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As a tie-in to the £5m campaign, Smirnoff spent a further £500,000 on a set of point of sale kits focusing on promoting the "purity" of Smirnoff vodka and presenting a number of serving suggestions. The kit includes a training CD with demonstrations of Smirnoff serves, as well as branded ice buckets, bar runners, posters and drip mats. [9] [10]
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