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Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities. [2]
Katie Rodan (née Pregerson, born 1955–1956) is an American dermatologist, entrepreneur, [2] and author. [3] She is co-creator of the acne management system Proactiv, co-founder of multi-level marketing skincare company Rodan + Fields, and operates a private cosmetic dermatology practice in Oakland, California.
Williams is a spokesmodel for Proactiv Solution, [50] and was the first African-American spokesmodel for L'Oréal cosmetics in the 1990s. [51] In 2018, Williams returned as a spokesmodel for L'Oréal as part of their "Age Perfect" campaign alongside fellow ambassadors Helen Mirren , Julianne Moore , and Jane Fonda . [ 52 ]
In 2002, Fields and Rodan launched their skincare line. Those products ranged from cleansers, to acne treatments. [5] Their Redefine skincare line is a three step regimen. . Starting from either a Clay or Foaming Cleanser (Step 1), a Pore Refining Toner (Step 2), A Defense Lotion or Cream (Step 3), and lastly a Restorative Cream or Lotion (Ste
Kathy A. Fields is a dermatologist with a private practice located in San Francisco, California.She is also the co-creator of Proactiv and co-founder of Rodan + Fields, leading her to amass a $1.5 billion net worth. [1]
Hough attracted controversy in October 2013 when she donned blackface as part of a Halloween costume depicting Uzo Aduba's character Suzanne "Crazy Eyes" Warren from the Netflix comedy-drama Orange Is the New Black. [80] [81] Hough later apologized, writing on Twitter, "I realize my costume hurt and offended people and I truly apologize." [82]
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