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Computer shop in Paris. Advertised configurations are customizable and assembled upon order. Build to Order (BTO: sometimes referred to as Make to Order or Made to Order (MTO)) is a production approach where products are not built until a confirmed order for products is received.
Building desktop PCs has become a popular hobby for many, especially for those who play video games.Customization is a major selling point for homebuilding; hobbyists may add components ranging from multiple hard drives, case mods, high-performance graphics cards, liquid cooling, multi-head high-resolution monitor configurations or alternative operating systems.
This was also the first generation to introduce build-to-order models for certain series of Presario computers (i.e. the 5600 desktop series and the 1600 laptop/notebook series) under its "Built For You" program, which can be acquired via kiosks (under the name of "Custom PC Center") or on Compaq's website. [5]
This shift led to the closure of the many desktop assembly plants in the United States by 2010. Another trend around this time was the increasing proportion of inexpensive base-configuration desktops being sold, hurting PC manufacturers such as Dell whose build-to-order customization of desktops relied on upselling added features to buyers. [11]
Gateway, Inc., previously Gateway 2000, Inc., was an American computer company originally based in Iowa and South Dakota.Founded by Ted Waitt and Mike Hammond in 1985, the company developed, manufactured, supported, and marketed a wide range of personal computers, computer monitors, servers, and computer accessories.
Rosen and Canion had disagreed about how to counter the cheaper Asian PC imports, as Canion wanted Compaq to build lower cost PCs with components developed in-house in order to preserve Compaq's reputation for engineering and quality, while Rosen believed that Compaq needed to buy standard components from suppliers and reach the market faster.