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Arab cinema has explored many topics from politics, colonialism, tradition, modernity and social taboos. [44] It has also attempted to escape from its earlier tendency to mimic and rely on Western film styles. [44] In fact, colonization did not only influence Arab films, but it also had an impact on Arab movie theaters. [2]
Years later, the Abdul Hameed Shoman Foundation was founded in 1989 to help cultivate a cinema culture of Arab films in an attempt to establish the film industry in Jordan. [43] Moreover, in 2003 the Royal Film Commission was established that was also an attempt to encourage the production of Jordanian films. [42]
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In the 1940s and 1950s, the 'Golden Age' of Middle Eastern cinema emerged, primarily from Egypt, which is dubbed the "Hollywood of the East." [2] Studios like Studio Misr and Al-Ahram played an instrumental role in the proliferation of Middle Eastern cinema, producing influential films like "The White Rose" (1933) and "The Song of Hope" (1937). [3]
Bassyouny envisioned elCinema.com as the Middle East's largest Arabic movie database, with plans to build a video platform that would target independent movie making without distribution. [4] Although the initial user interface was exclusively in Arabic, elCinema.com expanded to include English interfaces in February 2010.
Films such as 1972's Watch Out for ZouZou by Hassan el-Imam, starring "the Cinderella of Arab cinema", Soad Hosny, sought to balance politics and audience appeal. Zouzou integrated music, dance, and contemporary fashions into a story that balanced campus ferment with family melodrama .
[7] [8] Directed by S.A.Zaidi and produced by Ghanem Ghubash, Aerials was released in UAE simultaneously with Independence Day 2 as a contrast of both being alien invasion films. [9] The UAE also has its own independent cinemas such as The Scene Club and Cinema Akil, founded in 2007 and 2014 respectively.
Moroccan cinema saw a dramatic surge in foreign investments, with 1.14 billion dirhams flowing into Moroccan film productions. Despite the success of local cinema and the national film scene, Hollywood dominated the market share, as opposed to French, Indian, and Egyptian films which accounted for less than 11% of the market by year's end. [20]