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The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
The ad was immediately controversial, with. Nike / Twitter Tiger Woods finally regained his world number-one ranking this week, and Nike celebrated with an ad proclaiming, in Woods' own words ...
If the first goal of advertising is to get the consumer's attention, then Nike's new ad featuring a sad-eyed Tiger Woods enduring a gentle interrogation from his dead father is a resounding success.
Tom Brady seemingly signaled his support for Colin Kaepernick's new Nike ad with a series of likes on Instagram on Tuesday. Tom Brady seems to have weighed in on the polarizing Colin Kaepernick ...
In 2018, Nike released a second iteration called the Vaporfly 4% Flyknit. The following versions released in 2019 and 2021 are part of the Next% family. [8] The composition of the sole contains a foamy material, Pebax, that Nike has altered and now calls it ZoomX. The ZoomX material can be found in other Nike products as well.
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Nike introduced its Olympic uniforms for Team USA and other nations on Thursday at a Paris event. A single image of one of Nike’s American track & field uniforms, modeled on mannequins, set off ...
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.