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Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
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The name change was unpopular with both the public and employees, and the company was renamed Royal Mail Group plc the following year. [31] Telecom Éireann became eircom in 1999. [32] US West, one of the original 7 Regional Bell Operating Companies, was acquired by Qwest in 2000. [citation needed]
Leading Change: Why Transformation Efforts Fail appeared in a 1995 issue of the Harvard Business Review, and his follow-up book, Leading Change published in 1996. Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life, published in 1998, is a bestselling seminal work by Spencer Johnson. The text describes the way ...
Kaizen (Japanese: 改善, "improvement") is a concept referring to business activities that continuously improve all functions and involve all employees from the CEO to the assembly line workers. Kaizen also applies to processes, such as purchasing and logistics , that cross organizational boundaries into the supply chain . [ 1 ]
White Elephant, Dirty Santa, Yankee Swap. It's the Christmas gift exchange that goes by a hundred names, with thousands of different rules that vary family to family.