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The Society for Healthcare Strategy and Market Development (SHSMD) is a U.S.-based professional association and group associated with the American Hospital Association. [1] SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations , strategic planning, business development , physician relations ...
In 2011, 2012, 2013 and 2014, Advertising Age ranked PHCG as the largest U.S. healthcare communications network by revenue. [2] [3] A division of Publicis Groupe S.A., PHCG agencies offer clients advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. [1] They have around 5,500 employees.
Bottom Line, Inc. (formerly Boardroom, Inc.) is an American publisher of books, newsletters and Web articles that provide advice from experts on a wide variety of topics, predominantly health, health care, investing and personal finance but also food and nutrition, taxes and legal matters, career, privacy and security, home improvement, small business, travel, entertainment, automobiles ...
“The admission and marketing staff would tell them, ‘This is the new hospice, we are not for dying people, the rules have changed, we can just help you.’” This type of aggressive marketing, a hallmark of the for-profit companies, has changed the industry. Initially, hospice was mostly considered a refuge for cancer patients.
"Most of the time when you see the phrase 'balancing hormones' or 'imbalanced hormones' on social media, it's part of a marketing scheme," gynecologist Karen Tang, M.D., tells USA TODAY.
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber ...
Abbott, a health care products conglomerate based in Illinois, is misleading parents and other caregivers about the nutritional value of its sugar-laden toddler milks, according to a lawsuit filed ...
Real Chemistry was founded as WeissComm Partners in 2001 by Jim Weiss as a one-person marketing consulting firm, with clients primarily in the healthcare industry. [6] [7] His firm grew quickly until 2008. According to Weiss, less favorable conditions in the healthcare industry led to a series of layoffs. [6]