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On February 21, 2013, the Doritos logo was changed again, [13] and the advertising slogan "for the bold" was adopted. [14] In 2015, Doritos introduced a limited edition Rainbow Doritos product, which were only available to those making a minimum donation of $10 to the It Gets Better Project, a non-profit organization that supports LGBT youth. [15]
In 1971 the multinational Frito Lay, part of PepsiCo, got the whole shares of the company and introduced most of their products in the Spanish market, as Cheetos (1975), Fritos (1976), Boca Bits (1981), Doritos (1984) and Ruffles (1986). In 1975 the characteristic logo of Matutano was adopted, a smiling face, and the company's image became popular.
13. A Lot Of Ingredients Go Into Each Chip. Doritos have more than 30 ingredients, including corn, romano cheese, cheddar cheese, buttermilk, red and green bell pepper powder, and a whole lot of ...
The first flavors of Doritos were corn and taco and an early television commercial called Doritos "a swinging, Latin sort of snack." [3] [4] Author Andrew F. Smith noted West's credited contributions to Doritos in his 2006 book, Encyclopedia of Junk Food and Fast Food. [1] [6] West also had a hand in the marketing of Pace salsas and picante ...
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Doritos, the late-night snack of legend, has had quite an eventful year in the marketing department. In December 2023, fans got more than they bargained for with the release of Doritos-flavored ...
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Toddy is a brand of products owned and manufactured by PepsiCo. [1] As of today, it is mainly marketed and sold in Argentina, Brazil, Paraguay and Venezuela, [2] but in the 1950s-1960s it was sold as a canned beverage and marketed towards residents of the United States, especially at drive-in movie theaters where it was advertised with the cartoon mascot "Rodeo Joe".