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Movie theater giant Cinemark is testing the use of data and analytics to develop new ways of handling ticket prices. “We do believe that there’s an opportunity on the pricing side.
MovieTickets.com is an online movie ticketing website founded by AMC Theatres and Hollywood.com in 2000; CBS Corporation, Famous Players, and National Amusements all came on board prior to launch; [1] and it is now a subsidiary of Fandango Media.
The relatively strong uniformity of movie ticket prices, particularly in the U.S., is a common economics puzzle, because conventional supply and demand theory would suggest higher prices for more popular and more expensive movies, and lower prices for an unpopular "bomb" or for a documentary with less audience appeal. [81]
As of 2016, ticket resale was Ticketmaster's fastest growing business. [48] In 2022, Ticketmaster was experimenting with a demand-based, dynamic pricing which would vary the ticket price based upon demand. The new system is touted to give artists a higher share of the revenues that would otherwise be coming through resale ticket sales. [49]
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The TICKET Act would require sellers to list the total cost of a ticket to buyers, including fees. They would also have to disclose whether the ticket they are selling are speculative — meaning ...
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