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The company was created during Governor Luis A. Ferré's administration (1969-1973) to coordinate the marketing and growth of Puerto Rico's tourism sector. It is governed by a board of directors and an executive director appointed by the Governor of Puerto Rico with the advice and consent of the Senate of Puerto Rico. [1] [2] Over the years, it ...
The Puerto Rico Tourism Company spent $1 million in 2002, featuring celebrities, to advertise the tourism to Puerto Rico. [40] In 2017, Despacito , a wildly popular song by famous Puerto Rican artists Luis Fonsi and Daddy Yankee caused a spike in tourism to Puerto Rico, especially to an area of San Juan called La Perla , which featured in the ...
The Puerto Rico Department of Economic Development and Commerce (Spanish: Departamento de Desarrollo Económico y Comercio de Puerto Rico) is the executive department of the government of Puerto Rico responsible for the economic development in the U.S. Commonwealth of Puerto Rico and all its commerce related matters.
Porta Caribe is a tourism region in southern Puerto Rico.It was established in 2003 by the Puerto Rico Tourism Company, an agency of the Government of Puerto Rico.When created in 2003 it consisted of 14 municipalities in the south central zone (Adjuntas, Arroyo, Coamo, Guayama, Guayanilla, Jayuya, Juana Diaz, Patillas, Peñuelas, Ponce, Salinas, Santa Isabel, Villaba, Yauco).
From 1976 it was converted, with government assistance, [3] into one of Puerto Rico's earliest paradores, and ran, administered by the Puerto Rico Tourism Company, as a 21-room agro-hotel. At 1,600 ft (490 m) above sea level, visitors could enjoy the view and the peacefulness of the Puerto Rican mountains. [4]
Ingrid I. Rivera Rocafort is a marketing professional and the current executive director of the Puerto Rico Tourism Company.She has worked as a market analyst, strategic planner, and Director of such firms as Procter & Gamble, Wal-Mart, and Advent-Morro Equity Partners coordinating efforts in Puerto Rico and for Spanish-speaking markets throughout the Caribbean and United States.
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