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Marlboro Friday refers to April 2, 1993, when Philip Morris announced a 20% price cut to their Marlboro cigarettes to fight back against generic competitors, which were increasingly eating into their market share.
Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) outside the US.
In 1972, the company's Marlboro became the world's top-selling cigarette brand. [ 4 ] In 1987, Philip Morris International (PMI) was incorporated as an operating company of Philip Morris Companies Inc. [ 4 ] In 2001, the operations center of the company was transferred from Rye Brook, New York , to Lausanne , Switzerland.
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[10] and shows an ABC News video of Indonesian schoolboys lighting cigarettes at a kiosk outside their school. [3] [9] He also says that PMI, by its own count, sells "seven of the world's top 15 international brands" of tobacco, including Marlboro. [3]
While the price of cigarettes has continuously increased since 1965, the percentage of that price going towards taxes is now half of what it was then. [15] As of 2011, Phillip Morris lists total government revenue, including federal, state, local, and sales taxes, as 55% of the estimated retail price of a pack of cigarettes in the United States ...
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