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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos. Pathos is most effective when the author or speaker demonstrates agreement with an underlying value of the reader or listener. In addition, the speaker may use pathos and fear to sway the audience.

  3. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim", in a number of different contexts. In certain situations, pathos may be described as a "guilt trip" based on the speaker trying to make someone in the audience or the entire audience feel guilty about something.

  4. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    It involves choices in tone, style, and language to persuade, inform, entertain, or engage the audience. Rhetorical stance can include elements such as the use of ethos (establishing credibility), pathos (appealing to emotions), and logos (logical reasoning) to shape the overall impact of a communication. [2] [3]

  5. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    pathos the use of emotional appeals to alter the audience's judgment through metaphor, amplification, storytelling, or presenting the topic in a way that evokes strong emotions in the audience logos the use of reasoning, either inductive or deductive, to construct an argument

  6. Inventio - Wikipedia

    en.wikipedia.org/wiki/Inventio

    Pathos represents an appeal to the audience's emotions. [10] This appeal can be achieved by the use of metaphors, storytelling, or general passion. In order to appeal to an audience's emotions during the speech's delivery, the speaker must first take the audience's emotion into account during the early invention phase.

  7. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    The introduction typically starts with a hook to grab the reader's attention, followed by background information to set the context. For instance, beginning with a surprising statistic can effectively engage the reader. [4] The thesis statement, usually at the end of the introduction, should clearly articulate the writer's position on the topic.

  8. Rhetoric of health and medicine - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_of_health_and...

    Pathos is an appeal to the audience's emotions. The speaker may use pathos in a multitude of ways; however, in terms of the rhetoric of health and medicine, two particular emotions stand out: fear and hope. When doctors appeal to fear it is not done so lightly.

  9. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Alliteration – the use of a series of two or more words beginning with the same letter. Amphiboly – a sentence that may be interpreted in more than one way due to ambiguous structure. Amplification – the act and the means of extending thoughts or statements to increase rhetorical effect, to add importance, or to make the most of a thought ...