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Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
They can create their image by appearing be family-oriented, religiously involved, or showing a commonality with the disadvantaged community. [32] Identification function: Through the identification function, visuals can create an identification between political figures and audiences. In other words, the audience may perceive a type of ...
How is the image organized? What does the organization of the image tell the audience? Alignment: the line up of the image. How does the alignment of the image control how the audiences' eyes view the image? Proximity: the space used (or not used) in an image. How close (or not so close) are the elements portrayed in the image? What meaning ...
Public speaking can often take an educational form, where the speaker transfers knowledge to an audience. TED Talks are an example of educational public speaking. The speakers inform their audience about different topics, such as science, technology, religion, economics, human society, and psychology.
According to Burke, effective persuasion is not merely about logical argumentation or emotional appeal but about creating a sense of shared identity and values between the speaker and the audience. In Burke’s view, persuasion works when the audience feels a connection or alignment with the speaker's perspective, thus making the message more ...
A viral image shared on Instagram purports to show President Joe Biden wearing a “Make America Great Again” hat during an Oval Office meeting with President-elect Donald Trump. Verdict: False ...
Audience type affects many aspects of communication, from word selection and graphics use to style and organization. Most often, to address a particular audience, a technical communicator must consider what qualities make a text useful (capable of supporting a meaningful task) and usable (capable of being used in service of that task).
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