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Step aerobics was studied by physiologists in the 1980s, and in 1990 it swiftly grew in popularity in the U.S. as a style of health club exercise, largely because of promotion by Reebok of the Step Reebok device and associated exercise routines, prominently advocated by Gin Miller. Step aerobics attracted more men to group exercise classes. [2]
Step aerobics was developed independently by a few American exercise instructors working separately in the mid-1980s, [5] especially Gin Miller and Connie Collins Williams in Atlanta, and Cathe Friedrich in New Jersey. Shoe manufacturer Reebok popularized the exercise method, selling a plastic step unit starting in 1990. Aerobics using dumbbells
The shoes could be seen on the trainers of Jane Fonda workout videos and classes, [2] [14] and the Step Reebok workout routine was released in 1989. [15] By 1983, Reebok's sales were over $13 million, accounting for half of the company's total sales [6] and the following year concluded with $66 million in sales. [3]
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Aerobics at home became popular worldwide after the release of Jane Fonda's Workout exercise video in 1982. [28] [29] Step aerobics was popular in the 1990s, driven by a step product and program from Reebok shoes.
Austin promoted the Reebok Freestyle sneaker, which was the first athletic shoe designed for women, making it an instant hit in the gym in the 1980s. [8] "I absolutely loved this time in my career, I was the first spokesperson for the very first aerobic shoe," Austin said in a November 22, 2019 Facebook post. [9] [10]
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Miller promoted Step Reebok in person, touring the U.S. and demonstrating it at exercise studios. Step aerobics became widely popular, helping the company sell many thousands of adjustable-height step devices and millions of high-top shoes with ankle support. [8] Step aerobics peaked in 1995 with 11.4 million people exercising in that style. [25]
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