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Phat Farm was established in 1992 by Russell Simmons, co-founder of Def Jam Recordings. [1] The brand was initially a men's clothing line and sold clothing items such as T-shirts, jeans, and jackets. The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3]
Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, writer and record executive.He co-founded the hip-hop label Def Jam Recordings, [1] and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris.
Baby Phat by Kimora Lee Simmons is a privately held American apparel brand originally established in 1999 by entrepreneur, Russell Simmons. [1] Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. [2]
All of my peers were rocking Mishka, Phat Farm, Akademiks, all those brands. ... Overshirt by Beams, T-shirt by Madewell, jeans by Todd Snyder, shoes by Blackstock & Weber x Billionaire Boys Club ...
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