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2. Wanamaker's - Wikipedia

   en.wikipedia.org/wiki/Wanamaker's

   As a retail site, the Philadelphia flagship store has proved profitable for later tenants Lord & Taylor and now Macy's. [citation needed] With a long tradition of parades and fireworks displays, Macy's has taken a prominent civic role in fostering historic Wanamaker traditions, especially the Wanamaker Organ and the Christmas Light Show.

3. Strawbridge's - Wikipedia

   en.wikipedia.org/wiki/Strawbridge's

   This Christmas display featured animatronic figures in a 6,000 sq. ft walk-through of 26 scenes from Charles Dickens's classic A Christmas Carol. [13] As of 2024, Macy's, in the former Wanamaker's building, displays Dickens Village during the holiday season.

4. Feast Your Eyes on the History of the Macy's ... - AOL

   www.aol.com/feast-eyes-history-macys...

   The first parade in 1924 was actually dubbed the "Macy's Christmas Parade," and marked the welcoming of Santa Claus to the city. It was organized by a group of Macy's employees who dressed up and ...

5. Gimbels - Wikipedia

   en.wikipedia.org/wiki/Gimbels

   The company is known for creating the oldest Thanksgiving parade, the Gimbels Thanksgiving Day Parade, originating in 1920 in Philadelphia. Gimbels was also considered the chief rival of Macy's with their feud popularized in American culture. As of 1930, Gimbels had grown to 20 stores, whose sales revenue made it the largest department store ...

6. The Macy's Thanksgiving Day Parade is turning 100. Photos ...

   www.aol.com/news/macys-thanksgiving-day-parade...

   1924: Macy's held its first parade on November 27, 1924; it was called the Macy's Christmas Parade. Even Macy's first Christmas Parade featured a Santa Claus float. Macy's

7. America's Santa: How Macy's Thanksgiving Day Parade's ... - AOL

   www.aol.com/entertainment/americas-santa-macys...

   For nearly 20 years, millions watched him ring in the season as the Macy’s Thanksgiving Day Parade's iconic Santa Claus, a title he held from 1948, which was the parade’s second national ...