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2. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   Programmatic display advertising, or real time bidding (RTB), transformed the way digital display advertising is bought and managed in recent years. Rather than placing a booking for advertising directly with a website, advertisers will manage their activity through a ( demand side platform ), and bid to advertise to people in real time, across ...

3. Demand-side platform - Wikipedia

   en.wikipedia.org/wiki/Demand-side_platform

   Online advertising serving process. The functionality of the DSP often depends on the format of the media. For example, DSPs that advertise online can see how people behave after viewing an ad, whereas this is not possible in outdoor advertising [5] or television and radio, where the advertising constitutes a one-to-many approach.

4. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...

5. AMC Networks Launches Ad-Tech Enabling Programmatic Ad ... - AOL

   www.aol.com/amc-networks-launches-ad-tech...

   AMC is working with FreeWheel, a global technology platform for the TV advertising industry, The Trade Desk, an ad-technology that has a specialty in the programmatic space, and Canoe Ventures.

6. Is The Trade Desk Stock a Buy Now? - AOL

   www.aol.com/trade-desk-stock-buy-now-112100104.html

   Meta Platforms and Alphabet (Google's ... The Trade Desk is a demand-side advertising technology company that sells programmatic ad inventory autonomously. In English, it matches advertisers to ...

7. Real-time bidding - Wikipedia

   en.wikipedia.org/wiki/Real-time_bidding

   Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [2]