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In Canada, historically local television stations produced a significant volume of local programming, including newscasts, locally or regionally oriented talk shows, and variety entertainment programs such as Tiny Talent Time or Homegrown Cafe; a few stations, such as CHCH-TV in Hamilton, Ontario and CJOH in Ottawa, also distributed some of their local programming more widely through ...
These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared. An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s. Variations of this ...
Location-based advertising companies like go2 Media aggregate local listings from yellow page companies, local directories, group discount businesses and others. Users are presented these ads as display advertising integrated with publisher content or search advertising in response to user queries.
Marketers and businesses consider local advertising necessary for economic growth. [ citation needed ] Advertising is usually funded by a sponsor who promotes the advertisement through different types of media, for example, television, newspaper, commercial radio advertisement, magazine mail, etc. Television is one of the most expensive forms ...
Commercial advertising in Argentine television (including cable channels operated from the country itself) is limited to 12 minutes per hour. In-programme advertising is allowed, but counted toward the 12-minute quota, means that if a 60-minute show has 2 minutes of in-programme advertising, the commercial breaks have to be limited to 10 minutes for that specific hour, otherwise the station ...
SCTE-35 was originally used in the US to signal a local ad insertion opportunity in the transport streams, and in Europe to insert local TV programs (e.g. local news transmissions). It is now used to signal all kinds of program and ad events in linear transport streams and in newer ABR delivery formats such as HLS and DASH.
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[62]: 9–15 For example, in print advertising, classification by style can include display advertising (ads with design elements sold by size) vs. classified advertising (ads without design elements sold by the word or line). Advertising may be local, national or global. An ad campaign may be directed toward consumers or to businesses.