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The field of public relations has evolved with the rise of the internet and social media. Reputation management is now broadly categorized into two areas: online reputation management and offline reputation management. Online reputation management focuses on the management of product and service search results within the digital space.
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A reputation system is a program or algorithm that allow users of an online community to rate each other in order to build trust through reputation. Some common uses of these systems can be found on E-commerce websites such as eBay , Amazon.com , and Etsy as well as online advice communities such as Stack Exchange . [ 1 ]
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The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation ...
Controlling your online identity is essential, and ReputationDefender is here to help. Everything you do online can be viewed and commented on by millions of people who are deciding to hire you, fire you, date you, do business with you or even lend you money. ReputationDefender is a comprehensive online reputation and privacy management company.
Paid tools for online reputation management focus on either brand protection or online reputation. These tools track mentions of a brand or product on the Internet, on Facebook, Twitter, blogs, and other social networking sites and websites. Online reputation can be evaluated by how well it is managed. [61]
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