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More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
Bachelor of Business Management (BBM), sometimes known as a fundamentals in marketing, [1] is an undergraduate program of four years. The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business and corporate world.
The IMM Graduate School offers degrees, diplomas and certificates in marketing, marketing management and supply chain management. [ 2 ] The school provides most of its teaching through distance learning , but students can supplement their distanced learning by receiving academic support at one of their Student Support Centres throughout ...
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
It combines elements of accountancy, finance, marketing, organizational studies, human resource management, and operations. Business studies is a broad subject, [ 2 ] where the range of topics is designed to give the student a general overview of the various elements of running a business.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
The following outline is provided as an overview of and topical guide to business management: Business management – management of a business – includes all aspects of overseeing and supervising business operations. Management is the act of allocating resources to accomplish desired goals and objectives efficiently and effectively; it ...
The program offers specializations in management information systems, marketing, and finance. [12] Two graduate certificates are also offered online: management essential, and management of technology. [12] The last master's degree option is the Executive MBA Program.
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