Search results
Results from the WOW.Com Content Network
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
It provides information about academic journals in the natural and social sciences, including impact factors. JCR was originally published as a part of the Science Citation Index. Currently, the JCR, as a distinct service, is based on citations compiled from the Science Citation Index Expanded and the Social Sciences Citation Index. [2]
The impact factor relates to a specific time period; it is possible to calculate it for any desired period. For example, the JCR also includes a five-year impact factor, which is calculated by dividing the number of citations to the journal in a given year by the number of articles published in that journal in the previous five years. [14] [15]
The Magic Quadrant, and analysts in general, skew the market: according to research, [5] by applying their methodologies to describe a market, they change that marketplace to fit their tools. Another criticism is that open source vendors are not considered sufficiently by analysts like Gartner, as has been published in an online discussion ...
Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2022 impact factor of 5.0. [1]
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
The current name, Circana, was adopted in 2023 after the company's merger with IRI. [2] NPD helps retailers, manufacturers, financial analysts, and the public sector measure performance, predict future performance, improve marketing and product development, and identify business and consumer trends and market opportunities.
Research suggests the impact of an article can be, partly, explained by superficial factors and not only by the scientific merits of an article. [39] Field-dependent factors are usually listed as an issue to be tackled not only when comparison across disciplines are made, but also when different fields of research of one discipline are being ...