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  2. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    This meant the Marketing Research Industry, again, needed to adapt to the rapidly changing needs of the marketplace, and to the demands of companies looking for a competitive edge. [citation needed] Today, marketing research has adapted to innovations in technology and the corresponding ease with which information is available.

  3. Advertising research - Wikipedia

    en.wikipedia.org/wiki/Advertising_research

    Syndicated research is a single research study conducted by a research company with its results available, for sale, to multiple companies. [14] Pre-market research can be conducted to optimize advertisements for any medium: radio, television, print (magazine, newspaper or direct mail), outdoor billboard (highway, bus, or train), or Internet ...

  4. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified.

  5. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  6. Market intelligence - Wikipedia

    en.wikipedia.org/wiki/Market_intelligence

    Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. [1] It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as ...

  7. Trump's trade plan could mean higher prices, and avoiding the ...

    www.aol.com/news/trumps-trade-plan-could-mean...

    Before you buy any shoes, check out what trends stylists say are in (and out) this season. In today's big story, Trump's trade plans could spell trouble for prices, and preparing for it isn't so easy.

  8. Gartner hype cycle - Wikipedia

    en.wikipedia.org/wiki/Gartner_hype_cycle

    The Gartner hype cycle is a graphical presentation developed, used and branded by the American research, advisory and information technology firm Gartner to represent the maturity, adoption, and social application of specific technologies. The hype cycle claims to provide a graphical and conceptual presentation of the maturity of emerging ...

  9. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques.