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Amazon Kinesis is a family of services provided by Amazon Web Services (AWS) for processing and analyzing real-time streaming data at a large scale. Launched in November 2013, it offers developers the ability to build applications that can consume and process data from multiple sources simultaneously. [2]
The product grew out of Tabb's experience building software at companies like Netscape, LiveOps, and Luminate before founding Looker. Looker makes use of a simple modeling language called LookML that lets data teams define the relationships in their database so business users can explore, save, and download data with only a basic understanding ...
Amazon's Product Advertising API, formerly Amazon Associates Web Service (A2S) and before that known as Amazon E-Commerce Service (ECS), is a web service and application programming interface (API) that gives application programmers access to Amazon's product catalog data.
Alexa Internet, Inc. was a web traffic analysis company based in San Francisco, California. It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other information on over 30 million websites. [3] It was acquired by Amazon in 1999 for $250 million in stock. [4]
The product was named "Chrome" as an initial development project code name, because it is associated with fast cars and speed. Google kept the development project name as the final release name, as a "cheeky" or ironic moniker, as one of the main aims was to minimize the user interface chrome .
Amazon.com is a leader in using behavioral analytics to recommend additional products that customers are likely to buy based on their previous purchasing patterns on the site. [5] Behavioral analytics is also used by Target to suggest products to customers in their retail stores, while political campaigns use it to determine how potential ...
Cloud analytics is a marketing term for businesses to carry out analysis using cloud computing. It uses a range of analytical tools and techniques to help companies extract information from massive data and present it in a way that is easily categorised and readily available via a web browser.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
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