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Kevin Farrish, a Chrysler-Dodge-Jeep-Ram dealer in Virginia who serves as dealer body president, said the group is looking forward to working with the new "powerhouse team" Elkann's executive ...
The Jeep Gladiator was unveiled to great fanfare by then-owner Fiat Chrysler in 2018, the first pickup model for the hot brand in more than a quarter of a century. And at first it seemed like it ...
Lithia Motors began in 1946 when Walt DeBoer opened a single car dealership in Ashland, Oregon.In the first year, the five-person company sold 14 cars. [16] In 1968, Walt's son, Sidney DeBoer, took over the business and incorporated Lithia Motors Inc. Sidney reorganized the business and in 1970 purchased a Dodge dealership in Medford.
Jeep is also a brand of apparel of outdoor lifestyle sold under license. It is reported that there are between 600 and 1,500 such outlets in China, vastly outnumbering the number of Jeep auto dealers in the country. [101] [102] In April 2012 Jeep signed a shirt sponsorship deal worth €35 m (US$45.8 m [103]) with Italian football club Juventus ...
Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. [13] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them ...
Some former AMC/Jeep dealers were consolidated with Chrysler-Plymouth franchises. Up to this point, Chrysler-Plymouth outlets needed a sport utility vehicle (SUV) to sell, and adding the Jeep line helped dealers offer customers a range of vehicles in a rapidly growing market segment. The merger may have helped the individual dealerships that ...
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