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Further success came from the marketing technique of giving away free cookbooks in which every recipe called for Crisco. By the mid-20th-century, home cooks often substituted Crisco for butter in baked goods, such as was the case in this orange cake recipe. Crisco vegetable oil was introduced in 1960.
Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share.
Edith Spencer as Aunt Jenny. Aunt Jenny was an advertising character created for Spry Vegetable Shortening.Primarily portrayed by Edith Spencer, Aunt Jenny was best known as host and narrator of the long-lived radio show, Aunt Jenny’s Real Life Stories (January 18, 1937 – November 16, 1956), [1] but she was also seen promoting the product in drawings, photographs and cookbooks.
Since the product looked like lard, Procter & Gamble instead began selling it as a vegetable fat for cooking purposes in June 1911, calling it "Crisco", a modification of the phrase "crystallized cottonseed oil". [4] A triglyceride molecule, the main constituent of shortening. While similar to lard, vegetable shortening was much cheaper to produce.
A Step-By-Step Guide to Seasoning Cast Iron. Whether you need to season a new pan or re-season an existing one, you can complete it in these six easy steps:
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The first contest was held in 1949 as the Grand National Recipe and Baking Contest and hosted in the Waldorf-Astoria Hotel. [2] One hundred entries were selected for the final competition (97 women and 3 men). Pillsbury paid all expenses to fly in and host the contestants.
Editor's note: Contents of this story may be disturbing to some readers. A 36-year-old Arizona man has been sentenced to nearly four years in prison for illegally owning guns and for filming ...
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