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Carter's original concept sheet, with words "Be All That You Can Be", is now part of a permanent collection at the US Army Heritage Center Foundation. In 2023, The U.S Army decided to bring back the slogan for newer recruitment campaigns. [9]
The words "So help me God" may be omitted for persons who desire to affirm rather than to swear to the oath. [1] There is no duration defined in the oath itself. The term of service for each enlisted person is written on the DD Form 4 series, the contract which specifies the active-duty or reserve enlistment period.
While uniformed military recruiters screen and process recruits into the military, advertising agencies design and implement military recruitment strategy, campaigns, and advertisements: As of fiscal year 2020, Young & Rubicam was in charge of this for the Navy, [84] Wunderman Thompson for the Marine Corps, [85] DBB Chicago for the Army, [86 ...
These military and associated terms, together with their definitions, constitute approved DOD terminology for general use by all components of the Department of Defense. The Secretary of Defense , by DOD Directive 5025.12, 23 August 1989, Standardization of Military and Associated Terminology, has directed its use throughout the Department of ...
This is a list of acronyms, expressions, euphemisms, jargon, military slang, and sayings in common or formerly common use in the United States Marine Corps.Many of the words or phrases have varying levels of acceptance among different units or communities, and some also have varying levels of appropriateness (usually dependent on how senior the user is in rank [clarification needed]).
There are plenty of reasons young recruits should join the military, Paschall said -- the discipline and the sense of loyalty and duty in military life are all selling points he brings up. But mainly, he likes the idea of being a mentor. "As a recruiter, when we meet these young men and women, we take a personal bond to them," he added.
Drill instructors hammer into recruits a rigid moral code of honor, courage and commitment with the goal, according to the Marine Corps, of producing young Marines “thoroughly indoctrinated in love of Corps and Country … the epitome of personal character, selflessness, and military virtue.” The code is unyielding.
The armed forces are struggling bring in enough enlistees to fill their ranks. Reversing the trend could require reconsidering who they try to recruit and how they reward those who do sign up.