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This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
From the 1960s through the 1990s, Wheaties provided in-box promotions but maintained a focus on athletic fitness and on-the-box sports figure promotions. Since the debut of the front cover depiction of Bob Richards , hundreds of athletes have been shown and promoted, including entire baseball, basketball, and football teams, while also ...
More than 70 Olympians have appeared on the front of Wheaties cereal boxes. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: 800-290-4726 more ways ...
Richards later became involved in promoting physical fitness and continued to vault in his later years. He was the first athlete to appear on the front of Wheaties cereal boxes in 1958 (though not the first depicted on all parts of the packaging), and also was the first Wheaties spokesman, setting up the Wheaties Sports Federation, which ...
NEW YORK (AP) — A year after becoming a Grand Slam champion, Coco Gauff is teaming up with the “Breakfast of Champions.” As she gets set to defend her U.S. Open title, Gauff is going to be on the cover of a limited-edition box of Wheaties, the cereal maker announced Tuesday. The U.S. Open begins next Monday.
Just a year after winning the “Grand Slam” title and weeks after her Olympic debut, classic cereal brand Wheaties is honoring Gauff with her first limited-edition Wheaties box.
On August 3, the Kellogg Company announced that it would put a picture of Douglas standing on the podium with her gold medal on special-edition boxes of corn flakes, breaking the tradition of Olympic athletes appearing on Wheaties boxes. [77]
Shields’ glory is short-lived. No Wheaties box covers come for her. A tough Black woman in a bloody sport who makes no apologies for her interest in knocking out her opponent, is unappealing to ...
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- 3579 S High St, Columbus, OH · Directions · (614) 409-0683