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This reduces costs for mailers by narrowing the mailing universe to only the most likely audience. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing ...
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The National Association of Presort Mailers (NAPM) is a US trade group which represents major mailers and third-party presorted mailing firms. External links
Set-up box made of rigid paperboard In business and industry, material producers, container manufacturers, [ 5 ] packaging engineers , [ 6 ] and standards organizations , [ 7 ] try to use more specific terminology .
The American Commerce Marketing Association, previously known as the American Catalog Mailers Association, (ACMA) is an industry association that advocates for catalog marketers. It is a nonprofit organization organized under Internal Revenue Code Section 501(c)(6) and headquartered in Washington, D.C.
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