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  2. Forcing (magic) - Wikipedia

    en.wikipedia.org/wiki/Forcing_(magic)

    Equivocation (or the magician's choice) is a verbal technique by which a magician gives an audience member an apparently free choice but frames the next stage of the trick in such a way that each choice has the same end result. [2] An example of equivocation can be as follows: A performer deals two cards on a table and asks a spectator to ...

  3. Equivocation - Wikipedia

    en.wikipedia.org/wiki/Equivocation

    Equivocation in a syllogism (a chain of reasoning) produces a fallacy of four terms (quaternio terminorum). Below is an example: Since only man [human] is rational. And no woman is a man [male]. Therefore, no woman is rational. [1] The first instance of "man" implies the entire human species, while the second implies just those who are male.

  4. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    It is a marketing strategy commonly employed by Public Relations (PR) firms, that involves placing a premeditated message in the "mouth of the media." The third party technique can take many forms, ranging from the hiring of journalists to report the organization in a favorable light, to using scientists within the organization to present their ...

  5. Doublespeak - Wikipedia

    en.wikipedia.org/wiki/Doublespeak

    Edward S. Herman and Noam Chomsky comment in their book Manufacturing Consent: the Political Economy of the Mass Media that Orwellian doublespeak is an important component of the manipulation of the English language in American media, through a process called dichotomization, a component of media propaganda involving "deeply embedded double standards in the reporting of news."

  6. Affirming a disjunct - Wikipedia

    en.wikipedia.org/wiki/Affirming_a_disjunct

    A second example provides a first proposition that appears realistic and shows how an obviously flawed conclusion still arises under this fallacy. [3] To be on the cover of Vogue Magazine, one must be a celebrity or very beautiful. This month's cover was a celebrity. Therefore, this celebrity is not very beautiful.

  7. Zaltman metaphor elicitation technique - Wikipedia

    en.wikipedia.org/wiki/Zaltman_metaphor...

    After developing the pictures, Zaltman returned to the village to ask residents to explain, through an interpreter, the meaning of the photographs. The imagery tended to reveal ideas that would have been difficult or unacceptable to put into words. For example, the photographers often cut off people’s feet in the photographs. This was ...

  8. Slippery slope - Wikipedia

    en.wikipedia.org/wiki/Slippery_slope

    [2] [4]: 186 With strict implication, p will imply z, but if at each step the probability is 90%, for example, then the more steps there are, the less likely it becomes that p will cause z. A slippery slope argument is typically a negative argument where there is an attempt to discourage someone from taking a course of action because if they do ...

  9. Transfer (propaganda) - Wikipedia

    en.wikipedia.org/wiki/Transfer_(propaganda)

    Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.