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An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. [1]
The marketing jargon for adding a product that is better quality than other products in the line is trading up or brand leveraging or up-market stretch. A line extension of lower quality is called trading down or down-market stretch. Trading down may reduce your brand equity by gaining short-term sales at the expense of long term sales. The ...
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category. Line extension occurs when the company lengthens its ...
In normal circumstances, replenishing your supply of household cleaners or toilet paper isn’t a huge inconvenience, but right now you might be cutting down on trips to the store or looking to ...
New details are emerging about the case against Luigi Mangione, the man indicted on murder charges in the deadly shooting of UnitedHealthcare CEO Brian Thompson in New York City. The 26-year-old ...
(Reuters) - The Biden administration on Monday took steps to protect the Ruby Mountains in northeast Nevada from oil, gas and geothermal development for 20 years.
3 Brand Equity section. 4 Brand Extension Failure. 1 comment. Toggle the table of contents. Talk: Brand extension. Add languages.
Stabbing suspect Axel Rudakubana has entered not guilty pleas for the charges of murdering three young girls — Elsie Dot Stancombe, 7, Alice da Silva Aguiar, 9, and Bebe King — at a Taylor ...