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2. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

3. Data analysis - Wikipedia

   en.wikipedia.org/wiki/Data_analysis

   Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]

4. Online content analysis - Wikipedia

   en.wikipedia.org/wiki/Online_content_analysis

   Online content analysis or online textual analysis refers to a collection of research techniques used to describe and make inferences about online material through systematic coding and interpretation. Online content analysis is a form of content analysis for analysis of Internet-based communication.

5. User research - Wikipedia

   en.wikipedia.org/wiki/User_Research

   The measurement, collecting, analysis, and reporting of web data in order to understand and optimize web usage is known as web analytics. Web analytics is more than just a way of measuring web traffic; it can also be used to conduct business and market research, as well as evaluate and enhance the effectiveness of a website. [24] Natural use

6. Research design - Wikipedia

   en.wikipedia.org/wiki/Research_design

   A research design typically outlines the theories and models underlying a project; the research question(s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [1] A strong research design yields valid answers to research questions while weak designs yield unreliable, imprecise or ...

7. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]