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In 1988, Evans became the market leader in womenswear above a UK size 14. In 1994, the first Evans brochure featured in Good Housekeeping and Prima magazines, consisting of just 12 pages. In 1997, Evans launched SeVen, a more fashion-led label for the younger customers and also became the first Arcadia brand to start selling online.
The large-size fashion revolution of 1977–1998 in the US began after the Fashion Group of NYC released a study predicting the demise of the Baby Boomer Junior Market, as the Boomers were coming of age. Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades ...
How fatphobia influences what fashions are considered 'flattering' — and why plus-size women are tired of being told to 'dress for your figure' Meghan De Maria March 13, 2024 at 11:00 AM
In 1971 the Group acquired Evans, a major operator in the field of fashionable clothing for women wearing larger-sized clothes. [ 8 ] In the 1970s, and as a complement to the suit business, the Group began to develop itself significantly in mainstream clothing retailing by starting to target chains to precisely defined markets - for example, it ...
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The store's clothing styles are aimed at women. In 2005, Torrid expanded its merchandise selection to include styles distinct from its parent company, Hot Topic. Torrid sells accessories, shoes, jewelry, novelty tee shirts, fashion tops, pants, Capri pants, shorts, skirts, dresses, outerwear, intimate apparel, hosiery, gifts, and beauty products.
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