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The modern-day arranged marriage phenomenon has found its way into Western media and pop culture, providing a nuanced portrayal of South Asian matrimonial decision-making. In the 2022 movie What’s Love Got to Do With It, the heavy involvement of parents within matrimonial decision-making is prominently displayed. The film revolves around an ...
Matrimonial websites or marriage websites or matrimonial apps or marriage apps are websites that allow users to meet individuals to establish a relationship that leads to marriage. [ 1 ] [ 2 ] Matrimonial websites contrast with dating websites in that matrimonial websites have marriage as the goal of the meeting of two persons, rather than ...
In 2011, Jeevansathi became one of the preferred matrimonial websites in North India. [8] In 2012-13, The website had 5.6 million registered profiles. [9] In 2014, Jeevansathi launched its Android app. [10] In 2014, Jeevansathi participated the Great Online Shopping Festival. [11]
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Shaadi.com began as Sagaai.com [2] in 1997. [3] Its founder, Anupam Mittal, changed its name to Shaadi.com in 1999, believing it to be a more marketable name. [2] Its initial success was primarily among non-resident Indians, [2] [4] as Internet adoption across India was poor at the time, and conservative parents were hesitant to arrange marriages through a new startup.
In 2006, Bharat Matrimony earned an entry in the Limca Book of World Records for having facilitated the highest number of documented marriages online in India. [17] In 2013, Consim Info changed name to Matrimony.com [18] In 2021, Matrimony launched Jodii App which is a vernacular matchmaking app for lower income groups and blue-collared workers.
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