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Kibbles 'n Bits is a brand name for dog food that The J.M. Smucker Co. decided to include among the pet food brands sold to Post Holdings.On April 28, 2023, PH announced that it had completed the acquisition of Kibbles 'n Bits, which is now marketed by Post Consumer Brands.
On May 22, 2013, Natural Balance merged with Del Monte Foods, maker of pet foods such as Kibbles 'n Bits, Meow Mix and Milo's Kitchen. In March 2015 The J.M. Smucker Company purchased Natural Balance Pet Foods and the Big Heart Pet Brands from Del Monte. [3]
Post Holdings, the parent company of Post Consumer Brands, struck a deal with Smucker in early 2023 to acquire Rachel Ray Nutrish, 9 Lives, Nature's Recipe, Gravy Train, Kibbles 'N Bits and Pounce ...
In February 2023, Post Holdings announced its acquisition of pet food brands like 9Lives, Kibbles 'n Bits and Gravy Train. Such acquisition would enable Post's entry to the 'pet food category'. After the completion of this acquisition, Post intends to develop a new pet food category within Post Consumer Brands. [22] [23] [24]
Nearly half of the quarter's $988 million in sales came from pet food. The company acquired a number of brands, including Nutrish and Kibbles 'n Bits, from Smucker last year for $1.2 billion.
Big Heart was the largest pet food manufacturer in the U.S. by then. [7] [9] In 2023, Gravy Train, along with many other pet food brands such as 9Lives, and Kibbles 'n Bits, was sold to Post Consumer Brands for a value of approximately 1.2 billion dollars. [10] [11] [12]