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Turtle Wax has marketed its cleaning products for non-automotive applications, as well. [4] Turtle Wax also offers automotive performance chemicals such as engine treatment products and formula oils under the Marvel Mystery Oil and CD-2 brands. Additionally, the company operates full-service car wash facilities in the Chicago Metropolitan area. [5]
It also purchased Borden, Inc.'s car care products line, which included well-known name brands such as Rain Dance, Rally, and No. 7, for $26 million. [12] This acquisition significantly broadened the company's product line and put Armor All in control of 38% of the wash-and-wax market. [13] By 1989, Armor All reached $162 million in sales. [5]
After four years, Meguiar's Inc. launched its first consumer product, the Meguiar's Liquid Cleaner Wax, at the 1973 APAA Show in Chicago. [3] Barry led a grassroots program to sell his products at car shows, [4] which grew into the international marketing campaign that became the backbone of Meguiar's global brand. [3]
Spray-on car wax is the easiest to apply and remove. However, spray-on car waxes do not clean deeply, are less weather-resistant, and generally have the poorest durability.
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Turtle Wax; W. Wax carving; Wax emulsion This page was last edited on 24 August 2015, at 05:54 (UTC). Text is available under the Creative Commons Attribution ...
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