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Bud Light Seltzer currently comes in four classic flavors: black cherry, watermelon, tangerine, and mango. The brand also has "platinum seltzer" with 8% ABV, seltzer hard soda, "retro tie-dye ...
A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 US fl oz serving (1,620 kJ/L), 8 fewer than a regular Budweiser.
Anheuser-Busch InBev SA/NV (abbreviated as AB InBev) is the largest beer company in the world. [citation needed] It had 200 brands prior to the merger with SABMiller on October 10, 2016. [1]
In 2020, Budweiser introduced Bud Light Seltzer. [52] In August 2020, Bud Light Seltzers added grapefruit, cranberry and pineapple flavors, [53] to its original offerings of black cherry, mango, lemon lime and strawberry. [54] In October 2020, Bud Light Seltzers added Apple Crisp, Peppermint Pattie, and Gingersnap, [55] with the cans sporting ...
Accompanying the release of this new beverage, Bud launched a $35 million ad campaign, a strategy that paid off with a 2% rise in sales in the first three quarters of 2008.
The company was acquired by Anheuser-Busch InBev in October 2016 and sold off its interest in MillerCoors to Molson Coors as required by regulators in the U.S. [4] [5] The new company, Anheuser-Busch InBev SA/NV, is trading on the Brussels Stock Exchange as ABI.BR and as BUD on the New York stock exchange. [6] [7] [8]
The ad also features other celebrities that the brand already had been featuring, including musician Post Malone (who helped launch Bud Light Seltzer in a previous Super Bowl ad), former NFL star ...
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