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In March 2022, ITV announced the launch of ITVX, [3] an integrated advertising and subscription funded platform. The service serves as a replacement for ITV Hub, taking over as the broadcaster's catch-up service, and is positioned as a direct competitor to BBC iPlayer and the Channel 4 VOD service; featuring more exclusive programming, and a selection of FAST channels.
The new service will replace ITV Hub. For premium support please call: 800-290-4726 more ways to reach us
In March 2022, ITV announced that its new ITVX [60] streaming platform – an integrated advertising and subscription funded platform for the UK market which will take over from catch-up service ITV Hub – would also include access to BritBox for British consumers.
In line with the launch of the streaming service ITVX, ITVBe received a new look for the first time on 15 November 2022.The logo is now coloured peach and has the b in 'be' raised up higher than the rest of the letters, and uses idents that are cross-used across ITV1, ITV2, ITV3, and ITV4 with different views which reflect the channel's image and programming output.
For premium support please call: 800-290-4726 more ways to reach us
A post shared by ITV (@itv) ITV told shareholders in November that group revenues dropped by 8% to £2.74 billion for the nine months to September, compared with the same period a year earlier.
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