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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. List of most-visited websites - Wikipedia

   en.wikipedia.org/wiki/List_of_most-visited_websites

   Website Domain name Ranking Type Company / Nonprofit organization Country Similarweb (November 2024) Semrush (November 2024) Google Search: google.com: 1 () 1 () Search Engine Google United States YouTube: youtube.com: 2 () 2 () Video-sharing platform Google United States Facebook: facebook.com: 3 () 3 () Social Media Networks Meta United ...

4. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Local SEO, however, differs in that it is focused on optimizing a business's online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. [3] Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for ...

5. Similarweb - Wikipedia

   en.wikipedia.org/wiki/Similarweb

   Also, The ranking system covers 210 categories of websites and apps in 190 countries and was designed to be an estimate of a website's popularity and growth potential. The company ranks websites based on traffic and engagement data, and ranks apps in the App Store (iOS/iPadOS) and Google Play Store based on downloads, installs & active user data.

6. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

7. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text [10] in 1996 and then Goto.com [11] in 1998.