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Also known as guest posting, is a popular SEO technique that consists of writing a piece of content for another website with the goal of getting more visibility and possibly link back to the author's website.
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Mastodon, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.
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Blog commenting, guest blogging, article submission, press release distribution, social media engagements, and forum posting can be used to increase backlinks. Websites often employ SEO techniques to increase the number of backlinks pointing to their website.
The earliest instance of a commercial blog was on the first business to consumer Web site created in 1995 by Ty, Inc., which featured a blog in a section called "Online Diary". The entries were maintained by featured Beanie Babies that were voted for monthly by Web site visitors.
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It may be done by posting random comments on other blog websites (usually by an automated process), or by copying other websites' content and using it on free-to-use publishing services like Blogger and WordPress or publicly accessible wikis, digital guest books, and internet forums.